The FATM

General and Textile Industry Research Institute, University of Muenster (FATM)

The FATM is a research institute for the textile and clothing industry. Research is conducted on significant future-oriented industry issues in such areas as marketing, consumer behaviour, strategic planning, network management, internationalisation, control and brand management.

The focuses of the FATM are different key aspects like industry image, textile supply chain, Corporate Social Responsibility, textile logos, distribution (e-commerce, multi-channel) and customer behavior.

Further focuses of activity at the FATM include supporting the industry through individual research projects on request and the supervision of management projects for specific enterprises.